A must have for all email marketers

If you're running an email program, Litmus is a must-have tool. Even the basic checking functions are absolutely vital to making sure you send high-quality, consistent emails.

When you start to get beyond drag & drop / all-image emails, that's where Litmus really comes into its own, the templating / snippet / design library features are hugely helpful and can allow non-technical users to build emails using fully custom HTML, as easily as with a drag and drop builder.

Proof is also extremely worth it and has significantly simplified the process of getting signoff and feedback.

This hasn't had a huge impact on us, we make limited use of the analytics features. They're a nice add-on, but not an essential.

We've started rolling this out internally and the ability to see exactly where a change is wanted in context has made it much easier for us to make changes to emails based on feedback and reduced the turnaround time.