Item: Litmus from Validity
Rating: 7
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

We use it to preview emails built in our platform. This allows us to test how emails render across multiple email clients in one tidy area in Litmus. It's been invaluable in perfecting our email campaigns to display properly across all email clients. The link testing feature has also been a great tool to easily check to make sure all links are working as they should. Highly recommend this product for any level of email marketer.

Pros and Cons

Pros

Previews across different email clients
Provides important delivery recommendations
Granular feedback suggestions
Builder tools to troubleshoot issues

Cons

The preview interface is clunky
No ability to see real time updates
Lacks all versions of email rendering clients/ios

Return on Investment

Saved time being able to view all renderings in one place
Optimization suggestions

Litmus Integrations

We have benefited by saving time testing all emails through Litmus vs individualized test accounts.

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Not sure

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

Likelihood to Recommend

Litmus is a valuable tool for new coders looking to efficiently check inbox experience across multiple email clients. It has a number of features that my organization has not yet utilized and we are looking forward to deploying these features as we grow and expand our marketing efforts.

Litmus from Validity Feature Ratings

Comments

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Litmus has been great for testing across email clients