Litmus Email review
February 05, 2024

Litmus Email review

Alan Bradford | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus as the final QA and approval tool for final emails. These emails require stakeholder sign off for content, creative and content sign off and technical sign off. This occurs after emails are fully code complete by our agency partners. Any suggested changes are tracked, checked off, and logged before send the email to production.
  • Rendering completed HTML in a variety of key formats
  • granular feedback suggestions
  • builder tools to troubleshoot in detail
  • Direct interactions with ESP like Marketo (rather than sending email)
  • Reduced back and forth on small edits. one round, multiple people
  • No more need to "send the email to myself" to test rendering in Outlook
  • Ability to export completed html into a portable format
Having precise pointers for feedback is key. Sometimes describing exactly what or where the change is can be tough, and Litmus reduces the "is this what you meant" back and forth. Additionally where commenting back and forth, tracking the conversation across multiple commenters is great.

Do you think Litmus delivers good value for the price?


Are you happy with Litmus's feature set?


Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?


Where ESPs and Marketing Automation platforms are excellently placed for deployment and programming, their internal build tools are often lacking. They are unable to keep pace due to large numbers of dependent systems. Litmus is smaller and more nimble, able to add features at a quicker pace. It can specialize in that rendered review space.

Litmus Feature Ratings

WYSIWYG email editor
Mobile optimization
Email deliverability reporting
URL Validation
Link Tracking
Spam Testing
Email Previews