Increased Email Efficiency by 50%

Litmus has cut down our email development time by 50%. We now have an efficient and organized way to develop emails. Previously using a developer, it would take up to two weeks to design, code and produce a single email. With Litmus, I am able to scale our email design and produce double the number of designed emails.

Also, Litmus is easy to use - the interface is user friendly and easy to train other employees to use. We've gone through multiple rebrands over the last few years and having a place to house and update branding information has really sold Litmus for us. The snippets and partials make it so we don't have to code the same header and footer information every single time.

Litmus has been able to provide deeper insights into our email strategy by showcase use case scenarios where we can both increase personalization and fight deliverability issues. They have been monumental in showcase the importance of a mobile-friendly design.

As a B2B company we haven't been able to utilize them yet but look forward to future personalization such as video in email and add to calendar functions. Would love if there were more examples of these in action for B2B!