Litmus is essential for all email marketing programs.
April 08, 2025
Litmus is essential for all email marketing programs.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Litmus is an exceptional tool that I have been using in my career in email marketing for over a decade. It is excellent for catching potential formatting errors that vary from email provider to email provider, tracking metrics, and ensuring that you adhere to ADA compliance and best practices. When running an email program with a high volume output of sends, it is essential for our work that every email goes through Litmus review and includes tracking pixels.
Pros
- Helps adhere to ADA compliance and best practices.
- Gives meaningful metrics.
- QAs emails for different platforms/email providers.
Cons
- Some of the previews can be outdated.
- Shorter email review cycles for my team.
- Email deliverability metrics.
- Confidence before deploying emails that they will look well on all platforms.
It has been great to deploy our tests to our review team after running them through Litmus first so we can confirm that the emails are QCed correctly.
We use it more for QC than we do for measuring engagement.
Do you think Litmus from Validity delivers good value for the price?
Yes
Are you happy with Litmus from Validity's feature set?
Yes
Did Litmus from Validity live up to sales and marketing promises?
Yes
Did implementation of Litmus from Validity go as expected?
Yes
Would you buy Litmus from Validity again?
Yes
Comments
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