Litmus is well worth it

We used Litmus for proofing all of our customer communications from basic formatted emails to more complex digital newsletters. Before Litmus our proofing process was very manual and inefficient as we would email edits back and forth to one another. Oftentimes requested edits would get lost in email threads, but with Litmus it is so easy to for the proofer and the person asking for review. Comments and replies are easy to follow and well organized. And uploading new versions of emails is a breeze as opposed to bogging down your colleagues' inboxes.

Litmus has motivated us to enhance personalization in our messaging. While we are adopting a persona-based approach to delivery, we remain focused on creating a more interactive experience for recipients through the use of Litmus.

We experimented with one of Litmus' Personalized Content features, specifically Live Polls. While the implementation was relatively straightforward, I recall facing challenges with image sizing and resolution. My goal was to ensure the poll maintained a consistent look and feel with the rest of the email.