Item: Litmus from Validity
Rating: 9
Author: Angela Lo

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

I use Litmus for email marketing at work, and it's an excellent tool for monitoring email engagement. It provides valuable insights into mobile vs. desktop read engagement, as well as which email clients our customers use most frequently.

Pros and Cons

Pros

Email client tracking
Engagement rate
Running email previews / QA

Cons

Not all links are broken in the monitoring

Return on Investment

Deeper visibility into email deliverability and performance metrics on top of our current CDP platform

Litmus Integrations

Blueshift

It's been good to see the email test previews on Litmus

Marketing Strategy

The ability to identify the top email clients used by our customers allows us to prioritize optimizing our email designs for those platforms first. By focusing on the most popular email clients, we ensure our messages display correctly and provide the best user experience, maximising engagement and performance.

Key Insights

Do you think Litmus from Validity delivers good value for the price?

Not sure

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus from Validity go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus from Validity again?

Yes

Likelihood to Recommend

Litmus is a user-friendly and intuitive tool. Its interface is easy to navigate, we mainly use Litmus for email testing and monitoring performance. The email tracking feature allows us to track read engagement and identify the top email clients used by our customers. This insight helps us optimize our eDMs to ensure the best possible experience for our subscribers.

Litmus from Validity Feature Ratings

Comments

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Easy Intuitive and Insightful