Review from a GA user
August 19, 2015

Review from a GA user

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker is being used mainly by the Marketing and Content departments.
It addresses problems such as customer segmentation for email marketing campaigns, revenue segmentation by marketing channel and through time.
With it, it is easier to assemble information from different data sources without constantly needing a DBA.
Analysis such as cohort and first-click attribution are easier to do.
  • It is easy to use for someone who has previous experience with Excel. This way, it doesn't take a long time to start working proficiently with Looker.
  • The developers don't seem to take a long time to create a new explore window for a different kind of analysis that is needed. This way, it also seems to have a straightforward usability for them.
  • The formulas it has for in-screen content are sufficient to see information such as accumulated sum and share between channels.
  • It would be interesting if it was possible to expand or collapse a field for further details in the same way it is done by a pivot table on Excel. The process to segment after clicking takes some time and it is not very usable as it demands the user to change windows.
  • The charts could have more options such as adding a target line in a column chart and changing the bar color if it is under or over the line.
  • It would be nice if inputing some kinds of data was possible to do for a non developer. Some data don't come from APIs and therefore need to be uploaded manually.
I haven't used a very similar software to Looker. However, for the same means, I have extensively used Google Analytics.
While Google Analytics is great for e-commerce, it has some issues for businesses where you need to input conversion from different sources, and that is something that Looker treats better. Moreover, Looker gives more freedom in leading with different dimensions. Google Analytics, on the other hand, has more pre-done dashboards that are interesting for websites, such simple cohort analysis and conversion attribution. This way, Looker doesn't substitute it completely.
While Looker has good usability, it still needs a strong presence of developers. If a colleague of a different company has a constant contact with the company's developers, I would recommend Looker. Otherwise, I would alert that for different kinds of analysis, the creation of different explore windows or auxiliary tables are needed and, therefore, the work of a DBA is needed.

Looker Feature Ratings

Pixel Perfect reports
Customizable dashboards
Report Formatting Templates
Drill-down analysis
Formatting capabilities
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Publish to PDF
Not Rated
Report Delivery Scheduling
Pre-built visualization formats (heatmaps, scatter plots etc.)
Multi-User Support (named login)
Role-Based Security Model
Multiple Access Permission Levels (Create, Read, Delete)
Responsive Design for Web Access
Not Rated