Looker - One of the best BI tools
August 27, 2015
Looker - One of the best BI tools
Score 10 out of 10
Vetted Review
Verified User
Software Version
3.26.16
Modules Used
- Reporting tool
Overall Satisfaction with Looker
Looker is used by various departments including Marketing, Sales, Content, and Instructor Services. We use it to monitor the funnel from users visiting our web site to becoming paid customers, performance of our ad campaigns, the performance of students over a period of time, the health of our content, etc. We are able to make decisions based on the analysis we do while monitoring the above activities.
- Looker connects directly to our databases in MySQL and hence there is no wait time for the data to be updated into another data warehouse.
- LookML is extremely powerful and easy to learn.
- Derived tables in Looker help in speeding up the reports.
- Chat support is extremely efficient as the support personnel are quite knowledgeable.
- The ability to connect to different data sources like Facebook and Mixpanel.
- Visualization can be made better.
RJMetrics - Looker is clearly better than RJMetrics. RJMetrics was getting the connector ready for Mixpanel and they were working on one for Facebook. But we had too many issues with it. The data had to be taken from MySQL and ported into their data warehouse and it took hours to do that. The customer services turn around time wasn't great either.