Solid performer
Updated November 17, 2020

Solid performer

Kevin Yip | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker was basically developed for our Circulation Dept. Since they have DFP data in the data warehouse already, We were using Yieldex for advertising reporting but it is pricey. I started building dashboards for our advertising department and people love it. My VP is planning to work with other Hearst newspapers to get them on board.


  • It allows you to create looks for routine focus analysis.
  • It allows you to build a dashboard simply by combining looks.
  • The reports are easily shared simply by forwarding the link.
  • Your work will unlikely be altered by other people with the option of 'Explore Here'.


  • The charts are pretty basic.
  • Presenting KPIs on the dashboard requires combining different 'looks' instead of one look including all.
  • 'Look' cannot be exported in PDF format.
  • It requires a lot of work to include multimedia.
  • It requires good knowledge of SQL. (but once everything has been built, the users do not need it.)
  • Deep learning curve.
Our company uses Looker because our parent company has a data team to support the data warehouse and all the scripting. It is basically used for our circulation dept. I am developing it for our advertising dept because they have DFP in the data warehouse. However, I still deploy TapClicks for our advertising reporting because it does not require knowledge of SQL and a data team. Their UI is very user-friendly. I pretty much handle all reporting by myself with the help of their customer support.
People can be configured to access other people's Space and use their reports. Sharing of a particular report can simply be done by sending the user with the report URL. People with the right permission can alter your report settings. Report scheduling is easy but it does not give you a lot of options.
Looker is well suited for companies with a data team. It's more suited for internal reporting because the presentation is pretty basic. It does not let you export as Powerpoint and no options for a custom cover page. It is less suited for companies with no data team and no SQL knowledge.

Looker Feature Ratings

Pixel Perfect reports
Customizable dashboards
Report Formatting Templates
Formatting capabilities
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Publish to PDF
Report Versioning
Report Delivery Scheduling
Pre-built visualization formats (heatmaps, scatter plots etc.)
Location Analytics / Geographic Visualization
Multi-User Support (named login)
Role-Based Security Model
Multiple Access Permission Levels (Create, Read, Delete)
Responsive Design for Web Access
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated


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