Item: Looker
Rating: 8
Author: Marcos Vinícius Costa de Carvalho

Use Cases and Deployment Scope

I use Looker to build analytical dash boards to provide data from different sources inside my organization. Presenting data with good visuals and dynamic data slicing and cross filtering so that the users can obtain insights from data

Pros and Cons

Visually good graphical representations
Data combination tool
Native data integration with google products (ads, analytics, etc)
Fully real-time collaborative

Lacks a native data wrangling tool
few options for visuals customization
few native connectors with external sources
Excel Online Connector

Return on Investment

We integrated 4 different data sources into a single view
Teams get multiple insights from the dashboards

Alternatives Considered

Microsoft Power BI

Actually, I use both power BI and Looker. Power BI has more data connectors and power query, one of the most important things that Looker does not have. You can customize the visuals in power bi in a higher level than Looker as well. Besides, Looker is much more advanced when it comes to be more collaborative.

Key Insights

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Other Software Used

Microsoft Power BI

Likelihood to Recommend

Looker is such a great product when it comes to free tools for presenting data. it can natively connect to different external sources and google products, which makes it a great tool to monitor Web Analytics, ad analytics and Social media. it could include a data wrangling module (such as power query in Powe BI) and add more native connectors. An API connector would be great, too. I also feel like it lacks customization options for the visuals, when compating to Power BI. It is too much restrained by the Material UI design, which does not necessarily fits all branding needs. Another great feature is the colaboration. Different from Power BI, you can real time collaborate with this tool, which is great for larger teams!

Looker: Cheap for what it delivers!

Overall Satisfaction with Looker