A very handy and customisable plug and play style report builder.
March 11, 2024

A very handy and customisable plug and play style report builder.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

We use Looker to plug and play with other Google products, such as porting data from Search Console or Google Analytics, and even Google Sheets to join data sources. When GA4 launched, it became a lot more tricky for us to get visibility into the data we needed, so Looker was the ideal solution for us. We've created custom reports with dashboards and used templates readily available, which is a great plug-and-play option for setting up views quickly. It's also straightforward to do more complex things that we'd usually need Data Analysts to do in SQL, like joining data tables, because adding tags and categories to imported data with data joins is possible.
  • Easy to set up.
  • Shareable and end-user ease of use.
  • Data joining is a particular highlight for tagging up URLs.
  • Plug and play in many cases.
  • Menus and navigation for set up can be a bit confusing for first time users.
  • Add the ability to manually change the canvas size rather than setting it in pixels, which is counterintuitive.
  • Team better informed on meaningful metrics.
  • Reporting across the team, efficiency up at least 50%.
  • Decision making for strategic decisions improved efficiency.
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Joining data from different sources or setting up customizable reports based on data housed outside standard reporting tools. Create dashboards for end-users to fulfill their reporting needs, reducing regular work and lifting on centralized team members. Using templates to plug and play to get data visualizations pretty quickly and painlessly! Unfortunately, if you've previously used Looker with Google's Universal Analytics, you'll need to reset a lot of the data parameters to work with GA4 data, but once you've done this, it works really well and is a lot less painful than using GA4 natively.

Looker Feature Ratings

Pixel Perfect reports
Not Rated
Customizable dashboards
10
Report Formatting Templates
9
Drill-down analysis
6
Formatting capabilities
6
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
8
Publish to Web
4
Publish to PDF
6
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Pre-built visualization formats (heatmaps, scatter plots etc.)
7
Location Analytics / Geographic Visualization
5
Multi-User Support (named login)
9
Role-Based Security Model
6
Multiple Access Permission Levels (Create, Read, Delete)
8
Report-Level Access Control
7
Responsive Design for Web Access
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated