Lead generation to targeted marketing.
July 24, 2025

Lead generation to targeted marketing.

Mihir Bhadkamkar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lusha

It was easy for us as it was two IDs. We are now looking to add more users. The explanation for enterprise users needs to be clearer. Also, improvement on pricing & email. It's a little confusing.
We operate in the B2B space, primarily in international logistics. Lusha is used to identify key decision-makers in our local & international markets. Since using Lusha for the last 12 months, we have seen a 7-day improvement in our conversion cycle. This has also helped us identify and train younger talent, unlike traditional experienced professionals who were already familiar with the market.

Pros

  • Geography based company filtering.
  • Reach key decision makers locally & Globally.
  • Industry based targeting.

Cons

  • The engage function needs to be easier to use.
  • Lists can see some improvement where it's easier to filter based on last contact.
  • CRM functionality can be built in.
  • Decrease in lead generation time.
  • Targeted marketing.
  • Ability to hire younger team for lead generation & door knocking.
The accuracy of data. Ease of use. Decent engagement/email marketing function. It's also easier to use for the young crowd.

Do you think Lusha delivers good value for the price?

Yes

Are you happy with Lusha's feature set?

Yes

Did Lusha live up to sales and marketing promises?

Yes

Did implementation of Lusha go as expected?

Yes

Would you buy Lusha again?

Yes

As a business in the B2B space, we dedicate a significant amount of time to lead generation. Lusha has helped us focus our energies by focusing on geography & industry-based targeting. We aim to identify professionals in commercial/procurement roles within chemical companies in the local market or globally. This helps us filter out data easily. This information gathering would have taken us at least 7 days every month.

Lusha Feature Ratings

7.8
Advanced search
7
Identification of new leads
8
List quality
8
List upload/download
7
Ideal customer targeting
9
8.0
Contact information
9
Company information
8
Industry information
7
8.6
Lead qualification process
9
Smart lists and recommendations
8
Salesforce integration
Not Rated
Company/business profiles
8
Alerts and reminders
9
Data hygiene
9
Automatic data refresh
9
Filters and segmentation
8
8.0
Sales email templates
8

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