Make "Lite" work of email Marketing with MailerLite
January 22, 2019

Make "Lite" work of email Marketing with MailerLite

Elizabeth Pampalone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

I use MailerLite in my business as a marketing professional. My day to day includes sending emails via Mailerlite to my vast list about upcoming events and RSS feeds for my blog posts. I also recommend it to my clients and colleagues, many of which have moved from more expensive and limited platforms to MailerLite.

Pros

  • Automation -- it is easy to learn, and it makes sense the way the flow chart looks.
  • RSS feed emails -- gives a great representation of my blog posts in email form for my subscribers
  • Video Gifs -- I love this feature more than I can say. They make a gif of your video when you embed a youtube etc link! It makes my emails so much more interactive!

Cons

  • They are moving more toward a similar price structure as the "other" guys... however, they are still the best :-D
  • Heatmaps would be a great feature (not link analytics, they already have that!)
  • It saves me time with the intuitive drag and drop builder.
  • It saves me money with the great rates.
It is easy to learn and great for small business owners.

MailerLite Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
Standard reports
10

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