A must-have marketing tool for small businesses
August 01, 2019

A must-have marketing tool for small businesses

Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

MailerLite is an email management marketing and automation system that we have used over the last two years to help us gather leads and communicate with our email list. It has helped us to create landing pages, pop-ups and embed forms that we were able to use on our website as well as on social media.
We have been able to use Mailerlite tools to promote our digital freebies, online events such as seminars and webinars as well as launching new courses. It is one of our favorite go-to automation tools to help delivery email marketing campaigns, schedule newsletter releases as well as drip 5-10 day online challenge.
  • What MailerLite does really well is providing small businesses on small budgets the opportunity to create attractive and easy peasy landing pages without breaking the bank.
  • MailerLite over the last year has really stepped up its game by integrating with popular third-party tools to help small businesses work smarter by creating automated systems and processes.
  • Their online educational webinars and training videos have improved tremendously in helping to educate small business owners on how to use email marketing more effectively.
  • Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
  • They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
  • The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
  • The positive benefit we've had from using MailerLite is that they provide a free plan that has almost the exact same feature as the pro plan has. They do not restrict what you can do and still offer great customer service regardless of your level of monetary investment.
  • MailerLite has helped my business to grows it's email list with attractive landing pages and embed forms that I can place almost anywhere that I decide to drive traffic to.
  • The newest thing I've been able to do is to gather great client feedback from my email list with MailerLite's new embedded quizzes and surveys directly into my email newsletters.
I left a well-known email marketing service provider to come to MailerLite because it simply offered so much more whether on the free or paid plan. It provided great support when you were stuck and about to pull your hair out, fantastic video training and twice the amount of tools to help me get the job done with growing an effective email list.
MailerLite is well suited to small businesses without the funding or skills to hire an email marketing specialist. Even if you have zero IT or email marketing knowledge, you can truly learn how to run your very own email marketing campaigns and get something sent to your email list within minutes. If you're a business looking to integrate with various online tools you may find that MailerLite has its limitations and may not be recognized by some of the top digital tools on the market. So it's very important to check the list of partners that work well with the tools you plan to use for any of your digital campaigns.

MailerLite Feature Ratings

WYSIWYG email editor
Dynamic content
Landing pages
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports