TrustRadius
A+ Design Capabilities, Easy to use, Export Newsletter as PDF
https://www.trustradius.com/email-marketingMailerLiteUnspecified8.322101
Abigail Nwaocha profile photo
December 03, 2018

A+ Design Capabilities, Easy to use, Export Newsletter as PDF

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with MailerLite

I use MailerLite for an Architecture company.

1) To send bi-monthly newsletters to our mailing list

2) To send bi-monthly in-house newsletters to the rest of the team

3) To create sharable pdf brochures showcasing our past/current projects. These "brochures" light and the images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.
  • It's easy to create newsletters that look good both on desktop, tablets and on mobile.
  • This might not be a big reason for most people, but I love their design capabilities and how easy it to create sections within a newsletter, I also like how some templates allow you to have a button attached to an image. I also love the various "heading" for the newsletter where I can choose to have my logo at the beginning of the newsletter, the logo, and the company name, or just the company name.
  • I like how I can have the logo aligned to the left or center. Compared to MailChimp the design capabilities are more impressive.
  • It was surprisingly easy to connect Mailerlite to my domain, the verification process was smooth, I'm not sure if it's this way for everyone or because i had done the same with MailChimp so it was easy for me.
  • Unlike the newsletter design, their landing page design leaves much to be desired. More templates would be great as well.
  • My emails kept going to the spam folder, I contacted support and was told it's an issue they working on as they had been blacklisted (or something like that). This was such an issue that even my internal newsletters sent to the team went to their spam folders.
  • On outlook (desktop app), my newsletter rendered differently, specifically the "featured image" element. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image.
  • While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
  • There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.
  • Despite Mailerlite limited landing page design capabilities, it's still better than MailChimp's landing pages in terms of design options.
  • Instead of sending my campaign to a list I can save it as a draft and export it to .PDF which can then be used as a brochure of sorts.
  • Mailerlite provides more email "header" options.
  • While MailChimp is inarguably easy to use and has a great click and drag editor, Mailerlite templates provide great design options, such as the "Featured image" element.
MailerLite is great for simple newsletters and for converting your newsletters to sharable .PDF's. It's definitely not the best option for landing pages. Since it has limited design capabilities. Unless your landing page is a simple one with one large image some text and fields for name, email etc.

MailerLite Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
6
A/B testing
8
Mobile optimization
10
Email deliverability
8
List management
10
Triggered drip sequences
7
Standard reports
10