Item: MailerLite
Rating: 9
Author: Verified User

Overall Satisfaction with MailerLite

Use Cases and Deployment Scope

We use Mailerlite to design and manage our Lead Generation and Email Marketing Campaigns. The robust drag and drop builder allows us to create beautiful, eye catching templates both for emails and landing pages. The advanced email marketing features allow us to engage with our audience, and automate follow-ups based on user behavior. Features like segmentation, automation, , allow us to send more targeted content and improve open and click rates. Our scope includes regular newsletters, onboarding sequences, and promotional campaigns across different user segments.

Pros and Cons

Pros

Easy to use drag and drop builder
Advanced email automation
Advanced segmentation to target specific audiences
Automation based on user behavior such as opens and clicks

Cons

Live Support
Ability to create entire automation through AI
More form types such as scrollbox, topbar etc
Ability to export templates

Return on Investment

It has increased by user base by allowing me to capture more email addresses using its lead generation tools.
By using the advanced automations I'm able to segment my users e.g users that are not opening my emails frequently are most likely not interested and I can remove them from my list.
I no longer need separate tools for sms and email marketing, I can use one platform for both.

Usability

Mailerlite is a very user friendly tool. Easy to navigate, find the essentials on the main dashboard. The drag and drop builder is robust, made for a newbie. You do not need any skills to use their builder. They have a great help desk that provides very detailed information on every feature, every campaign, every action. It's a clean platform and provides an email marketing suite under one roof. I do not need multiple apps for lead generation or email marketing or sms marketing. Any business owner trying to engage with their users, this is the app to go for!

Key Insights

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

Yes

Did implementation of MailerLite go as expected?

Yes

Would you buy MailerLite again?

Yes

Other Software Used

Zapier, WhatsApp Business, Wix

Likelihood to Recommend

It is well suited for small and large business owners that are looking to keep their users/clients updated with events, promotions, new launches, updates etc. One of the best platforms for agencies as it offers agencies to manage multiple users under one account. Mailerlite is not suited for designers or users that only want to use the tool to design templates and the try to export it.

MailerLite Feature Ratings

Comments

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