Excellent for Companies with Large & Complex SEM Programs | TrustRadius

Overall Satisfaction with Marin Software

Use Cases and Deployment Scope

Marin Software is being used by Vistaprint to manage paid search bids across a wide portfolio of products. We have millions of keywords and it would be impossible to manage all of the bids manually. Marin also makes many account maintenance & optimization functions (adding new keywords, ad copy testing, etc.) easier.

Pros and Cons

Pros

Adding keywords
Running ad copy tests
Managing bids across a large portfolio of products

Cons

Some elements of the interface are confusing.

Return on Investment

Increased employee efficiency through automating repetitive tasks
Better ROI through portfolio bidding approach

Alternatives Considered

I have also used Efficient Frontier, and I found Marin to be much more user friendly and full-featured.

Likelihood to Renew

9

Renewal is likely but need to re-evaluate Marin's costs vs. those of competitors.

Likelihood to Recommend

I would only recommend Marin to advertisers with large and complex paid search programs.

Comments

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