Excellent for Companies with Large & Complex SEM Programs
Zack Schwartz | TrustRadius Reviewer
May 12, 2014

Excellent for Companies with Large & Complex SEM Programs

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Marin Software

Marin Software is being used by Vistaprint to manage paid search bids across a wide portfolio of products. We have millions of keywords and it would be impossible to manage all of the bids manually. Marin also makes many account maintenance & optimization functions (adding new keywords, ad copy testing, etc.) easier.
  • Adding keywords
  • Running ad copy tests
  • Managing bids across a large portfolio of products
  • Some elements of the interface are confusing.
  • Increased employee efficiency through automating repetitive tasks
  • Better ROI through portfolio bidding approach
I have also used Efficient Frontier, and I found Marin to be much more user friendly and full-featured.
Renewal is likely but need to re-evaluate Marin's costs vs. those of competitors.
I would only recommend Marin to advertisers with large and complex paid search programs.