Marketo is Perfect for the Right Company and Team
Overall Satisfaction with Marketo
We use Marketo organization-wide. It gives us the ability to manage our campaigns more effectively and use a myriad of workflows (Campaigns) to better manage our database.
- Campaign Management
- Lead Segmentation
- Database Management
- Robust Asset Tracking (Emails, Forms, Landing Pages, etc)
- The Salesforce integration could be enhanced
- Field Mapping and Re-Mapping (Support must map fields for you, and some fields cannot be re-mapped)
- More granular Trigger Campaigns (Email Invalid and Email Suspended rather than Hard Bounce as an umbrella)
- Load times are fairly long
- Tokens could be refreshed so you don't have to script them as often
- Prospecting / New Business
- Other
This depends on how large your firm is and how complex your needs are. Medium and large firms with the ability to dedicate time and resources to a marketing automation system will see a myriad of benefits from using a robust tool such as Marketo. Smaller firms without the resources or complex business needs will not see the value and should choose a simpler tool such as HubSpot or ConstantContact.
Not available
Adobe Marketo Engage Feature Ratings
Using Marketo
40 - Marketing, Knowledge Management, Information Technology
1 -
- 1+ year with Marketo
- 2+ years with Marketing Automation
- Understanding of integrations, SPAM laws, email security, project management
- Detail oriented
- Process oriented
- Internal Communications
- External Communications
- Robust Subscription Center
- Email Reporting
- Operational Emails with Tokens
- Birthday Emails sent on Birthday
- Lead Scoring
- Better reporting on email clicks and opens which allows insight into interest
Evaluating Marketo and Competitors
Yes - ConstantContact which did not have the features and capability we needed.
- Product Features
- Product Usability
I don't think I would change it.
Marketo Implementation
Change management was a major issue with the implementation - Some employees still do not trust or understand the system a few years later.
- Most issues were found after.
Marketo Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Quick Initial Response | Escalation required Difficult to get immediate help Need to explain problems multiple times |
Yes - The ability to contact support at any time if needed.
Chris Johnson is an exceptional support representative. He is very knowledgable and timely in his responses.
Using Marketo
Pros | Cons |
---|---|
Like to use Easy to use Well integrated Consistent Convenient Feel confident using | Requires technical support |
- Lead Segmentation
- Design Studio
- Smart Campaigns
- Mobile Apps
Yes - I am not a fan of the mobile-friendly website or the apps.