MediaRadar Reviews

5 Ratings
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Score 9.3 out of 100

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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Client-agency relationships: Which agency represents which clients.
  • Creative examples from real ads.
  • They don't capture smaller media spenders.
  • Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Tracks media spent from advertisers and brands.
  • It provides insights into a brands past campaigns and company outlook.
  • Provides location details for media agencies.
  • Further customizability when generating reports.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
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MediaRadar Scorecard Summary

Feature Scorecard Summary

Advanced search (5)
Identification of new leads (5)
List quality (5)
List upload/download (4)
Ideal customer targeting (4)
Load time/data access (5)
Contact information (5)
Company information (5)
Industry information (5)
Lead qualification process (4)
Smart lists and recommendations (4)
Salesforce integration (1)
Company/business profiles (5)
Alerts and reminders (4)
Data hygiene (4)
Automatic data refresh (3)
Tags (3)
Filters and segmentation (5)
Sales email templates (1)
Append emails to records (1)

About MediaRadar

Sales enablement platforms customized for media & ad tech companies to help you close more deals.

The vendor states MediaRadar offers comprehensive ad analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Our 2,200+ clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create bulletproof pitches, and grow their business.

MediaRadar also offers custom solutions and data licensing for use in market research, sales intelligence, ad compliance, and equity markets.

MediaRadar Features

Prospecting Features
Has featureAdvanced search
Does not have featureWeb browser extension
Has featureIdentification of new leads
Has featureList quality
Has featureEmail contacts
Does not have featureDirect dial contacts
Has featureList upload/download
Has featureIdeal customer targeting
Has featureLinkedIn integration
Does not have integration
Has featureLoad time/data access
Does not have featureReverse IP lookup
Sales Intelligence Data Standards Features
Has featureContact information
Has featureCompany information
Has featureIndustry information
Data Augmentation & Lead Qualification Features
Has featureLead qualification process
Has featureSmart lists and recommendations
Has featureSalesforce integration
Has featureCompany/business profiles
Has featureNews updates
Does not have featureWeb traffic insights
Does not have featureProspect tracking/following
Has featureAlerts and reminders
Does not have featureData hygiene
Does not have featureAutomatic data refresh
Does not have featureTags
Has featureFilters and segmentation
Does not have featureNotes
Does not have featureSalesforce opportunity creation
Does not have featureAbility to append contact, lead, and account level data
Sales Intelligence Email Features Features
Does not have featureAutomated initial emails
Does not have featureSales email templates
Does not have featureSales landing pages
Does not have featureEngagement tracking
Does not have featureAppend emails to records
Does not have featureGmail integration
Does not have featureExchange integration
Does not have featureMarketing automation integration

MediaRadar Competitors

Winmo, Pathmatics, Kantar

MediaRadar Technical Details

Operating Systems: Unspecified
Mobile Application:No