Great for B2B paid social.
March 07, 2023

Great for B2B paid social.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

We use Metadata to (i) find and syndicate audiences for paid media targeting across Facebook and LinkedIn and (ii) manage our ad creative and spending.

Pros

  • Third-party audience creation.
  • Paid social creative management.
  • Budget management at scale.

Cons

  • Google ads campaign structure is limiting to the point we cannot use it.
  • A limited number of channels we can send audiences to and run ads on (no Twitter, Reddit, Google Display, etc).
  • Pricing negotiation was frustrating because they initially anchored 3X higher than they were willing to settle at.
  • Audience builder.
  • Budget groups.
  • ROI on paid social spend has exceeded expectations.
  • Ability to use the Google Ads functions is very frustration and not worth the cost we paid due to 1 keyword to 1 campaign structure.
Set up in 2 hours.
N/A

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

No

Did Metadata.io live up to sales and marketing promises?

Yes

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

Metadata is a phenomenal tool to make paid social work for B2B software companies. It is not particularly useful to run Google ads or ads on other channels.

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