Likely Very Good For Some, But Not A Great Fit For Us
March 08, 2023

Likely Very Good For Some, But Not A Great Fit For Us

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

Our marketing team utilized Metadata.io to consolidate all of our paid ad campaigns within a single UI, allowing us to deploy campaigns across Google, Facebook and LinkedIn simply. Metadata hosted all of our ad copy, creative, and landing page experiences in a central location, while also providing us with access to additional audience-building tools separate from the traditional ad platforms.
  • Ad Management
  • Audience Building
  • Customer Support
  • Ease of Use / User Interface
  • Campaign Management
  • Ad Spend / Budget Management
  • Facebook Ad Management
  • LinkedIn Ad Management
  • Google Ad Management
  • Slower time-to-launch campaigns
  • Comparable lead generation
  • Reduced ROI due to added software cost of Metadata
Integrating Metadata.io into our ad accounts was very simple and straightforward.

Do you think Metadata.io delivers good value for the price?

No

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

No

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

No

Metadata.io is great for advertisers that have simple campaigns that they want to deploy across various channels efficiently. Our team preferred to create unique campaigns for each channel, nullifying much of the benefit of having all of our campaigns under a single interface.

Additionally, Metadata is great for advertisers looking to expand their B2C audiences, as the platform utilizes several different data aggregators to create unique audiences based on interests, intent, etc. However, as a B2B advertiser, we were unable to take full advantage of this tool due to its limited data on these audience types.