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Nice features but could do a lot of things better
March 08, 2023

Nice features but could do a lot of things better

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

We use metadata to build targeted lists of people for Facebook and Linkedin advertising as well as easy campaign launching and management the lists are great and very helpful, that is the main reason we use the platform. The marketing automation is nice to have but I don't care for it. Metadata has reporting functionality but we do not use that feature very much.
  • Building Lists
  • Campaign Management
  • Reporting
  • Automation
  • Software bugs
  • Customer Success Process
  • List Building
  • Campaign Management
  • Reporting
  • More targeted leads
  • Faster time to launch
  • Ease of campaign management

Do you think Metadata.io delivers good value for the price?

Not sure

Are you happy with Metadata.io's feature set?

No

Did Metadata.io live up to sales and marketing promises?

No

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

The tool is great for advertising on paid social channels and that is what I use it for most. Some people like the marketing automation but I prefer to be hands on, I don't trust AI quite yet. The reporting also helps determine which images and campaigns are running most effectively so you can quickly prioritize