Item: Metadata.io
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in terms of customer success and support. They are extremely responsive to any needs that have come up in the past. The interface is also very simple to use and navigate.

Pros and Cons

Audience creation functionality.
Top-tier support.
Pricing is competitive and affordable.

The bidding section is confusing.
Creating and organizing campaigns is not as easy as other software.
I wish I could build more complex logic into audience segmentation (like you can in Marketo).

Most Important Features

Ease of use.
Many user seats.
Flexible campaign options.

Return on Investment

Workflow efficiency.
It decreased project deadlines.
Cohesive projects across departments.

Ease of Integration

Key Insights

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

Yes

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

Likelihood to Recommend

From what I recall, a few years back, the onboarding experience was very smooth. Our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well-organized, and on top of her game. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels-and you can have your campaigns up and running asap.

Review for Metadata.

Overall Satisfaction with Metadata.io