1. Home
  2. Demand Generation Software
  3. Metadata.io Reviews
  4. User Review of Metadata.io
Metadata is the best solution for running social ads at scale
March 18, 2023

Metadata is the best solution for running social ads at scale

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

Metadata helps us with creating audiences, targeting them with ads, and enriching those conversions in our MA software. It can be used for target social, search, and display advertising and also helps optimize spend based on which ads and channels are performing best - whether you want to optimize to pipeline, MQLs, SQLs or whatever.
  • Optimized and highly target social advertising
  • Lead enrichment
  • ROI tracking
  • User experience could be a little bit better
  • Sometimes things don't work quite the way you want them to
  • If you're new to the platform, its easy to get lost in the system and not know what to do
  • Lead enrichment
  • Audience targeting
  • ROI reporting and tracking
  • Launching ad campaigns across channels has never been so easy
Metadata integrates with everything you really need - Salesforce, Hubspot, G2, Leadsift, Facebook, Google, and LinkedIn but is still somewhat limited in its ability to create audiences from other systems. But, you can always upload a csv of company domains or emails so its not the end of the world.
Metadata has way deeper functionality with social networks than many of their competitors, but fall short in display advertising comparatively.

Do you think Metadata.io delivers good value for the price?

Yes

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

Yes

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

Yes

Metadata is excellent for B2B companies that know their target audience and need to test and optimize performance to get leads. They also have a wonderful support team, so it could be the right choice if you're marketing team is short handed. I would not use Metadata for B2C products and services.