Item: Miro
Rating: 9
Author: Mai Badi

Overall Satisfaction with Miro

Use Cases and Deployment Scope

I use Miro daily to build and map out my email marketing workflows, and it’s become an essential part of my creative process. The platform makes it easy to visualize complex sequences, organize my ideas, and collaborate when needed. I love how flexible and intuitive the tools are — whether I’m brainstorming campaign ideas, outlining user journeys, or refining messaging strategies, Miro helps me keep everything clear and engaging. It’s not just about planning workflows — it’s about thinking better, faster, and more creatively.

Pros and Cons

Pros

Miro lets you mix structure with creativity.
Miro allows for real-time collaboration with teammates
You can combine visual elements with embedded links, documents, screenshots, or even video snippets.

Cons

More robust text editing tools
Better board organization features like tagging, archiving, linking between boards
Better performance optimization for large, complex boards

Return on Investment

Meetings are shorter and more focused (up to 40% reduction in time spent in alignment meetings)
What used to take 2–3 meetings to align on a new user journey now often takes one live working session in Miro.
Increased engagement in planning sessions — more people actively contributing vs passively attending

Collaboration

Overall, Miro has turned what used to be fragmented and static planning into something dynamic, inclusive, and fast. For us, it’s more than a whiteboard — it’s become the foundation of how we kick off and collaborate on nearly every new initiative.

Key Insights

Do you think Miro delivers good value for the price?

Yes

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

Yes

Did implementation of Miro go as expected?

I wasn't involved with the implementation phase

Would you buy Miro again?

Yes

Likelihood to Recommend

A marketing team is planning their next big campaign and wants to quickly gather and organize ideas across copy, visuals, channels, and timing.
Why Miro works well:

Infinite canvas lets you go wide without limitations

Sticky notes, color coding, voting, and clustering features make it easy to run creative sessions

Team members can contribute in real-time, even remotely

Comments

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An amazing tool for marketers especially for planning brainstorming and collaboration.