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Powerful but requires careful set up and use
May 24, 2017

Powerful but requires careful set up and use

George Markou | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Startup

Overall Satisfaction with Mixpanel

Mixpanel is used by the customer success and customer support teams as well as the upper management of the corporation. The customer success team is utilizing to track the usage and engagement of the existing clients. The customer support team is mainly using the product to retrieve specific actions performed by users, in order to replicate bugs or pinpoint the root cause of issues. Upper management is using to drive engagement of the product and make decisions on how to evolve it based on the current usage.
  • Handling thousands/millions of data points with ease, keeping track with historical usage data.
  • Segmentation of existing user base.
  • Funnels of module usage (very useful for free trial conversion of clients).
  • Has a steep learning curve. It is a bit daunting to use at first unless you have dived into tutorials and you know exactly what you are looking for.
  • JQL queries are very powerful and useful but lack documentation.
  • The predict module seems very useful but requires precision and the correct data set up to provide accurate predictions.
  • It has helped us modify and optimize the user experience during our free trials, which in turn led to an increase in conversion.
  • Utilizing it as a tracking platform has also eased certain customer support processes.
We also use Totango in order to track usage, engagement and specific user actions. Totango is of course much simpler and with a different mentality, but the two products overlap in some aspects.
Mixpanel is very useful in terms of tracking the usage and engagement of the existing clients, as well as specific actions performed by users. Funnels can be great ways to see where a specific user path has stopped or is having issues, and signals (if set up correctly) can correlate various modules together either positively or negatively, which can be very useful for your product development. The only drawback is that it is a heavy product, which requires extensive setup and knowledge of what you are trying to accomplish and how.