MixPanel - A great tool for measuring user engagement
March 11, 2022

MixPanel - A great tool for measuring user engagement

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

Mixpanel provides an interactive dashboard to check events or user interactions over the application. real-time updates are provided. It helps in debugging the process if any interaction failed. data set that are predefined and can be customized as per the use cases. Customer engagement can be enhanced by Mixpanel as it provides data of various user interactions.
  • Real time event updates
  • Custom reports generation
  • User engagement tracking
  • Some of the Mixpanel properties are redundant as there are so many default properties it will take much time to find the one you are looking for.
  • There should be a interactive search for menus like event search.
  • The application window should split horizontally to check specific event rather than clicking on the event and checking its property
  • Event Tracking
  • Property Tracking
  • Time of the interactions
  • Customer interaction and data collection is a big plus.
  • Targeted audience can be focused.
  • Geo-location based search provided margins for growth.
Google Analytics also has a free option and can be utilized in parallel or as a stand-alone system, it will provide most of the features that are required. but lacks live data tracking so Mixpanel is that alternative that anyone can look for. particularly if your project is dependent on live users' data and feedback.

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Mix panel is well suited in the following use cases: User Specific event management and data collection. Custom user engagement report generation. Geolocation-based search reports. Front-end scenarios debugging based on users' activity. Mixpanel is less suited for those applications that have a minimal amount of user interactions like those apps which show static content.