Moz - A good all-in-one SEO tool that has yet to reach its true potential
April 25, 2018

Moz - A good all-in-one SEO tool that has yet to reach its true potential

Dragan Nikolic | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

I work for a small marketing agency and we use it to optimize landing pages for keywords as I found its Page Grading Tool to be immensely helpful in that regard. Moz also features a local search optimization tool called Moz Local. We have clients who also need local SEO, where we configure Moz to monitor Google SERPs for countries and areas of their operation. Moz has given us fairly consistent data and reports, but know that local SEO requires a lot of manual labor and no tool can do it all by itself.
Moz knowledge base is huge and offers a vast amount of useful data. Moz Pro dashboard is sprinkled with tips and they are useful to novice and advanced users, as well. Rand Fishkin explains what every feature does in the videos, so you'll always learn something new while using the platform. When setting the campaign, you'll be asked to input 3 of the competitor websites and also choose which search engines you want to use. I find this feature quite nice, as you'll be able to track the progress nicely.
  • Reporting system
  • Competition comparison
  • On-page grading system
  • Moz is great for reporting when you have a lot of campaigns to monitor, even though their database lacks the vastness of other SEO tools
  • Not very clean UI
  • UI not responsive
  • Not very accurate link index
  • Positive impact on ROI
  • Positive impact on conversions
  • Positive impact on visibility
Moz is an all-in-one SEO tool, just like Ahrefs, Serpstat or SE Ranking, which I've used. I'd say that it needs a better/more uniform UI to compete with Ahrefs and Serpstat, but it does a lot better than SE Ranking, which in my opinion is the weakest of them all. What I would like Moz to do is to make their platform responsive and use a more unified interface language. They should also constantly work on improving their crawling capabilities, just like Ahrefs and Serpstat are doing.
Moz is great for tracking your SEO progress for multiple clients. It doesn't always offer the most accurate data, but it shows you the direction your campaigns are heading, which is very important. If you're trying to do link-building or anything that has to do with links, I suggest you look for Ahrefs or SEMrush.

Moz Pro Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools