Overall Satisfaction with Moz
Our company uses Moz as a tool to save time and simplify a number of tasks related to our website and digital presence. These include keyword research, tracking ranking performance, content optimization, & competitor analysis, among others. We've been Moz users for quite a while and have consistently found the tool suite to be very helpful for our small marketing team!
- The keyword research tool, 'Keyword Explorer' provides a lot of information in a very consumable format.
- Moz's 'Crawl Test' tool is great for prioritizing issues by impact. While a lot of other competitor tools will identify and report on trouble-making URLs and errors that need attention, the Moz UI and readily available resource articles and tips make it a much more complete solution; we're able to identify technical SEO errors, get assistance with prioritizing them, and find instructions for how to fix issues, all in one place.
- Moz has a developed community of SEO folks, digital marketers, and internal staff that are always quick to answer questions and provide feedback.
- For our keyword research needs, we typically end up using other tools to supplement the data we get with Moz. Consequently, a lot of our research is compiled outside Moz.
- The social media tool, FollowerWonk, was included with a Moz subscription at one point, but is no longer available. We were sad to see it go!
- Tracked competitors are limited to three per campaign.
- Using Moz and moving our SEO efforts in house, has allowed us to eliminate thousands in agency spend.