Moz is a good SEO tool that is welcoming to beginners
December 17, 2018

Moz is a good SEO tool that is welcoming to beginners

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

We are a SEO-heavy company serving more than 4 million users a month and competing heavily on hundreds of keywords. We used Moz for rank tracking and site scan.
  • Running a scan on our site and tracking any broken pages or 500 errors
  • Tracking keywords and their rankings as per different geographies
  • Keeping a tab on competitors and their rankings
  • The backlink database of MOZ when I used it looked somewhat under-powered. In some cases older links resurfaced as new.
  • Moz helped us track what competitors are up to and counter the same. This helped us significantly
  • We had over 50,000 pages indexed at most times and often there were broken links or server errors resulting in broken pages that Moz helped us fix.
  • The weekly update summary email from Moz was helpful
Moz is simple to use. It lacks the depth in backlinks database compared to Ahrefs, and Ahrefs perhaps does a little better in automatically figuring what keywords you rank for compared to MoZ. But overall Moz has some other strengths that make it an all-round package. It is hard for me to recommend one or the other, but at different times I am pulled to either one of these tools.
Moz is an easy to use and simple tool. The different things that Moz does for you are easily distinguished-- unlike Ahrefs, for instance, it is easier to use Moz for specific tasks like tracking any broken links on your site. A simple report can be exported in CSV and given to the team to fix. While Ahrefs has some crazy advances over Moz in terms of backlink databases, after using both, I only wish Moz's interface could have Ahref's power.

Moz Pro Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Local SEO
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Multi-domain support
Not Rated
Integration with web analytics tools

Evaluating Moz and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
Moz had a tie-up with 500Startups and gave us a 90 day free trial. We ended up paying for it for well over a year post that.
I would take a trial for a few more tools and list down what specific tasks each tool does well. I would then optimize my usage across several tools rather than sticking to one.