Newswire cheaper than Business Wire but not necessarily better in my experience
November 30, 2021

Newswire cheaper than Business Wire but not necessarily better in my experience

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with Newswire

Press releases are expensive, so small businesses need a solution that is affordable. We went with the lowest cost option which ended up not producing any results for us. Before we went with this option, I had a call with someone on their team (cannot remember her title but I am assuming she was in sales). She was pretty pushy ongoing with one of the more expensive options. It kind of left a bad impression of their company in general for me. I am unsure whether we will try a more expensive distribution in the future.
  • Low cost options.
  • Easy to understand dashboard.
  • High level metrics.
  • Reporting not as detailed as I would've liked.
  • Can only pick one industry channel - others cost more.
  • None that I am aware of, unfortunately.
If we are just talking about usability, I feel comfortable giving a higher rating because I didn't have to reach out for help or anything when using their UI. If I can figure it out without having to look up any help articles or reach out to someone that is what I prefer since I have limited time.
As mentioned previously, I chose Newswire because it was a cheaper alternative to Business Wire. Again, it's difficult to compare apples to apples with these distribution services. I will say that even though Business Wire is more expensive, they allow you to pick as many industry verticals as you want whereas Newswire only lets you pick one and the cost is somewhere around $100 to add more. I just got better impressions and clicks with Business Wire.

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I typically use BusinessWire but wanted to try a more affordable option since we are a small business. Unfortunately with Newswire's least expensive distribution option, we got barely any impressions or clicks on our press release. Somewhere in the range of 100-200 vs with BusinessWire, it's more like 2k. It's difficult to compare apples to apples with these services, but it seems for a couple more hundred dollars, BusinessWire is more worth the spend.