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Content and lead gen support
July 09, 2022

Content and lead gen support

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Newswire

We leverage Newswire to support us in generating and distributing timely content on the web. We also leverage their earned media outreach support, and sales lead generation efforts.
  • Content writing support
  • Distribution
  • Lead gen
  • Could leverage more national earned media support
  • Occasional turnover in account leads
  • N/A
  • Targeted leads identified in the C-Suite of the industries we specified
  • Improved SEO
  • Enhanced content strategy
I like that our account team will upload the releases for me. In some cases when I do add releases it is intuitive.
More cost effective than PR Newswire.

Do you think Newswire delivers good value for the price?

Yes

Are you happy with Newswire's feature set?

Yes

Did Newswire live up to sales and marketing promises?

Yes

Did implementation of Newswire go as expected?

Yes

Would you buy Newswire again?

Yes

Newswire is great for smaller firms with limited marketing departments. Their team can be a great addition to support consistent content development (which can be leveraged well beyond the press release they craft), SEO, and lead generation for sales teams. For larger firms, or those with PR specialists working full time already, the better scenario would be to leverage the platform for distribution and focus on the sales/lead gen side if you can.