Nielsen Marketing Cloud Overview
November 16, 2018

Nielsen Marketing Cloud Overview

Nikita Patel | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Nielsen Marketing Cloud

My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms.
If you have a robust audience strategy and a ton of CRM data from a client, I'd recommend using NMC. Their integration and easy access to NCS segments makes my job 10X easier.

Nielsen Marketing Cloud Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics