My On24 Review For You
January 10, 2018

My On24 Review For You

Brittany Raasch | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24 across two organizations at our company. Our webinars have proven to be a successful channel for lead generation by allowing us to communicate a message to a large audience in an engaging way.
  • Lead generation
  • Analytics
  • Automated email pre and post email communications
  • Customer support
  • Our biggest complaint involves technical difficulties prior to and during webinars.
On24 is integrated with Eloqua. We send webinar promotion emails through Eloqua and drive registrations to our company website. This allows us to capture email metrics, and drive traffic to our website and we do this for lead scoring purposes. Although we do leverage ON24's automated emails for email confirmation and once the webinar is available on-demand. Once we have a list of registrants we load that list into Salesforce for sales to follow up.
Now that I have the 24-hour helpdesk telephone number, I'm more comfortable with the technical support of On24. However one of our learnings was that we couldn't access the platform and one of the answers helpdesk needed in order to support us was our account number and/or event number (both valid and fair questions, however, we couldn't access the platform so we were unable to provide this information. We've learned to write down the event# outside of the platform should we have an emergency again.
  • Yes, as mentioned earlier we've found that webinars are a great pipeline for sales - especially as it relates to new product launches.
  • Also, it's helps with customer retention when we're able to speak to Thought Leadership topics that may not have a direct line to sales.
  • We haven't used it for internal training purposes.
We use WebEx internally and found this was not suitable for external purposes because it lacks analytics.
We have explored other webinar vendors in specific response to some of the technical challenges we've experienced. But have ultimately stayed with On24 because of the backend analytics and user-friendly interface for external webinars.

ON24 Feature Ratings

Audience polling
8
Q&A
7
Branding options
6
Integration to Marketing Automation
6
Participant roles & permissions
8
Confidential attendee list
Not Rated
Calendar integration
8
Record meetings / events
8
Slideshows
8
Event registration
8