ON24 - Easy to get started, gives you control and reliability to help you generate pipeline
June 10, 2019

ON24 - Easy to get started, gives you control and reliability to help you generate pipeline

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24 to execute, manage and report on our webinar programs worldwide. The webinar program at my company is used to generate leads from all stages of the funnel. We target current customers, partners, and prospects with our webinar program as part of our company OKRs to fill the funnel.
  • Lead generation
  • Easy to train presenters and moderators who have never used the platform before
  • Gives producers control over the audience experience with a customizable console
  • Reporting allows us to determine what worked and what didn't, and how to improve next time
  • Connectivity issues - sometimes attendees have trouble logging on
  • More flexibility with customizing the consul
  • Screen share component is not intuitive, hard to preview during a live webinar
ON24 integrates with Marketo. Generally speaking, the integration is fairly smooth - it allows us to do a deeper dive into the ON24 reporting, comparing it against data and metrics which we track through Marketo. We then are able to track these leads through the buyer's journey and into a sales opportunity.
There is almost nothing more important than reliability in running a webinar program. These days people are so used to a streamlined and easy video experience, if there are any hiccups or audio/visual issues - attendees might get frustrated and you will not leave them with a good impression of your company.
  • Driven new pipeline contribution
  • Driven sales opportunities
  • Increased prospect and customer engagement
I had never used any other platform before coming to my current company and using ON24. I have heard that overall webinar programs leave a lot to be desired, and I've heard that ON24 is preferred by most in my department. I've enjoying using it, but I would be curious to compare it to another platform.
I would recommend ON24 to any small team running a webinar program in a marketing or training org, as it provides a reliable and easy to use (and learn) platform for lead generating. For anyone looking for a highly produced and customizable experience, ON24 is not the best tool as everything is templatized.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration