Using ON24 across the organization
June 10, 2019

Using ON24 across the organization

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We are leveraging ON24 for demand generation webinars, account based targeted webinars and internal training. We are starting to use it for quick video files as well since it's easy to quickly create content on there and push the file onto a landing page. Right now it is just being used by marketing but I plan to roll it out to other departments this year.
  • Internal communications
  • Lead generation
  • Training
  • Ease of use: Easy to train speakers on using the platform.
  • Allows speakers to be more independent in recording their slides on pre-recorded webinars. Makes scheduling easier and doesn't waste my time sitting on the other end listening.
  • Pre-recording to live Q&A feature. Scheduling is much easier this way and quality of content is as well.
  • The autoresponder emails with registration details are pretty stale and don't have a brand feel. Make it easier to insert your branding into this as templates.
  • The HubSpot integration isn't as easy to leverage as the Marketo integration. Could be improved upon.
  • The support for the platform is through messaging only and there's no call in option. Can be frustrating and very time consuming to troubleshoot as a result.
ON24 is integrated into our HubSpot instance. I find that it's not as useful as the Marketo integration. The additional insights gained from having the integration is limited as well.
The support being chat only is the main reason I'm unhappy here. There needs to be a call in option for emergency cases and when I've asked if I can just call in the past since we weren't getting anywhere via chat, it was refused
  • Increased leads
  • Increased opportunities for engagement with prospects
  • Made webinars a lighter ask internally of all parties involved from myself to the speaker
There were more appealing features using ON24. Specifically the polling option and the pre-recording feature.
ON24 is well suited for demand gen programs and internal trainings. I'm finding it doesn't provide a very personal feel when doing account based marketing efforts though and we are using GoToMeeting more as a result for those scenarios. While we are using it for short video snippets the video quality you download of the recording is not very high.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Event registration