Best webinar platform for marketing and training!
Updated August 02, 2020

Best webinar platform for marketing and training!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24 mostly by marketing to run regular client-focused webinars. There is plenty of scope, however, for it to be used by other teams as well (sales, customer service etc...).
  • Lead generation
  • Training
  • Branding - no other webinar platform gives you so much opportunity to customise the look and feel / user experience to fit your brand
  • Pre-recording webinars that appear 100% 'live'
  • Great presentation recording platform
  • Automatic add to calendar links in notification emails would be great add on
  • User interface could be better - though not bad at all
Not currently using a compatible CRM - but looking forward to leveraging the integration with Hubspot when we start using it in the next couple of months!
  • Greater engagement with our webinars
  • Better metrics
  • Track registration and attendance
  • Identify and track top-engaged accounts
Have never experienced any issues with availability - 100% uptime so far!
ON24 has allowed us to continue with business as usual under quarantine conditions.
We moved to ON24 because it offered us so much more scope to brand the webinar experience - and it certainly hasn't disappointed.
As the marketing manager, I have found the WYSIWYG email editor to be particularly useful in enabling me to build out a customised, fully branded series of emails sent from the ON24 platform. The WYSIWYG console builder (attendee view of the webinar) is also very easy for non-technical users to quickly put together a very professional, fully branded attendee experience.
Great for marketing outreach - allowing you to run very slick, branded webinars that provide lots of ways to engage audience and provide follow up actions.

Also great for training videos - you can pre-record a bunch of content then segment it into 'chapters' that users can select.

ON24 Feature Ratings

Audience polling
10
Q&A
10
Branding options
10
Integration to Marketing Automation
10
Participant roles & permissions
10
Confidential attendee list
10
Calendar integration
7
Record meetings / events
10
Slideshows
10
Event registration
10

ON24 and Communications During a Pandemic

Overall a pretty intuitive platform, and wherever anything isn't obvious, the documentation/live support make it very quick and easy to find answers to your questions. Features such as WYSIWYG editors for emails and the view console make it easy for non technical users to configure professional, fully branded looking webinars fairly quickly.
  • Customer training
  • Lead generation