Only if Webinars are your religion
Updated August 02, 2020

Only if Webinars are your religion

Ravi Ansal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

It is one of the solutions we have for webinars, we just used it because software download is not required when you join the webinar. Otherwise we use it mostly on the high-level webinars which are really interactive and the organizer is asking the users to provide answers such as surveys, downloads, etc.

Pros

  • It is a really high-end interactive tool.
  • The webinars feel more engaged than any other webinar tool.
  • They have a seamless integration with Marketo.

Cons

  • Difficult to set up.
  • More expensive than others.
  • I would like to see more analytical data than now in future.
  • Video hosting is not possible.
  • Added to business as a new channel.
  • We have used it for not only external but internal training.
  • Recording is really useful for new sales reps.
  • Integrate with CRM/marketing automation software
We have GoToWebinar as well and we use it for smaller webinars, not like the interactive ones. They are easy to set up but you need to download the software. Most high-end customers joining the call with their official laptop have issues. Zoom is just a cheap alternative we used but never made it a big competitor.
Well, I will start with not-so-effective scenarios first and later the well-suited ones:
1. It is not easy to use, you need an expert for training.
2. Most of the features are not for every industry or not useful at all.
3. Sometimes because of many new products it feels confusing and takes a lot of effort to understand.
Now to better things:
1. If you want your webinars not to be boring, use this.
2. You can connect it Marketo, SFDC, HubSpot, etc, etc.
3. It helps not only the audience but also the speaker to be interactive.

ON24 Feature Ratings

Virtual Event ()
Not Rated
9.5
Audience polling
9
Q&A
10
10.0
Branding options
10
Integration to Marketing Automation
10
7.0
Confidential attendee list
7
10.0
Record meetings / events
10
Slideshows
10
Event registration
10
Mobile Capabilities ()
Not Rated

ON24 and Communications During a Pandemic

Well On24 was always a difficult product to use but recently we have found it have helped us in many different ways.
Gotowebinar is easy to use but not that prowerful and not easy for Qand A.
Q and A and Survey feature is the best thing in on24.
Also the screen share was really easy.
  • Customer training
  • Lead generation
  • Other

Using ON24

5 - All Marcom people and speakers are additional.
Issue is the training no one understand why do we have to upload everything 24hours before the usage,
It is a difficult process for people who donot know technology that well as others.
I would suggest to have a easy 15 mins video training to the speakers by the on24 team.
3 - Only me
  • Survey
  • Q and A
  • Video
  • Recording
  • Playing on demand webinar as live webinar and only open Q and A
  • Survey
  • Changing the topic based on survey results
  • Make it easy to use by externals

Comments

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