Overall Satisfaction with ON24
We use ON24 to deliver over 500 webinars yearly. We use them to train travel agents and also share information to our guests about our tour destinations. We also use it internally with our sales and marketing team. Since we have offices in Australia, & Canada as well as here in the United States, ON24 makes it easy to keep everyone involved with the platform.
- Lead generation
- Training
- ON24 is always innovating and coming up with new platform upgrades. They are always staying ahead of their competition
- They have a great platform that allows customization and widgets that allow registrants to find important resources, take polls, surveys and so much more. Being able to customize the platform for our different clients makes it a wonderful co-branding opportunity
- On-Demand has made it very easy for registrants to watch without time constraints and they still get the same user experience as someone watching live.
- The ability to easily generate an email that looks nice from the system to send out to clients without having to create something on our end
- A call in telephone option that doesn't cost extra is highly needed. It is something that is missing that people complain most about to our marketing department
- We have seen a huge increase in sales growth with webinars in general and with the tracking that ON24 allows us to do we can relate that growth to doing webinars with the platform.
- Track registration and attendance
- Enable sales follow-up
- Identify and track top-engaged accounts
ON24 is going to become a huge part of our business as we move into the fall and Into 2021 when travel starts to gain momentum again. People want the ability to stay home and watch a presentation and to learn about what our company is doing in response to COVID before they travel. This will replace those large 25, 50, 100 group meetings at thousands of locations around the country.
When i switched over from GTW for ON24 it was because GTW didn't allow videos and that was something we needed to bring our presentations to life and to hte next level. We do miss the ability to send a nicely formatted email and the ability for our clients to call into the webinar. That is some functionality that ON24 needs to work towards.
ON24 is one of the most user friendly platforms that we have ever used. There aren’t confusing coding pieces you need to learn to create amazing consoles , registration templates etc. they also have resource guides and ondemand webinars filled with easy to follow instructions and step by step guides. I would highly reccomend.
ON24 Feature Ratings
ON24 and Communications During a Pandemic
- Customer training
- Lead generation
- Product Marketing
- Sales training
Using ON24
50 - Our inside Marketing department uses the system along with our inside and outside sales team.
2 - Our inside team is closely aligned with the sales and marketing team to understand the needs of our customers.
- Trainings
- Customer Purchases
- Live In-Studio Interviews
- Replacing LIve meetings with digital because of COVID
Evaluating ON24 and Competitors
Yes - ON24 replaced GoToWebinar because it had the video sharing features we were looking for to bring our webinars to the next level. GTW wasn't ready at that time to allow video to be played during the webinar. Plus ON24 had the ability to customize the console landing page and add in resources. GTW was just starting to roll out the handouts feature.
- Price
- Product Features
- Product Usability
- Product Reputation
I don’t belive we would change anything.
ON24 Implementation
- Implemented in-house
Change management was minimal
ON24 Training
ON24 Support
Pros | Cons |
---|---|
Problems get solved Kept well informed No escalation required Support understands my problem Quick Initial Response | None |
Yes - We do pay for the elite edition of ON24 but not sure if that means “premium support”. We have never not had the support of ON24 when we’ve come across an issue or a problem on the back end etc. they have always been avaialable to help out with any and all of our needs.
Yes - They have always been quick to identify any bugs or fixes that we’ve brought to their attention.
Just the other day one of our sales team members went into our profile and deleted a scheduled webinar by accident which deleted all of the data and the registrations. They were panicked because the webinar was the next day. I spoke to ON24 and within an hour they were a new to go into the backend and reverse what had happened without missing a beat.
Using ON24
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Updating the console page with the widgets we needed and the resources we wanted to share.
- Screen share isn't always reliable.
- Audio isn't always reliable