Generate leads without ever leaving your home!
May 19, 2021
Generate leads without ever leaving your home!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
ON24 is being used by both the Sales and Marketing teams. We use it for our virtual global sales kick-offs and demand generation webinars. We needed a webinar platform that can be synced to Marketo, our primary marketing automation tool. Because of the pandemic, we had to switch from physical events to virtual events and that's where ON24 came in.
- Good platform for webinars.
- Has lead scoring + webinar engagement scoring.
- Has all the widgets needed to run a webinar.
- Webinar support is expensive.
- UX experience when requesting for a paid service needs improvement.
- We've had more leads coming from our ON24 webinars than our physical events.
- Integrate with CRM/marketing automation software
- Conduct lead scoring
- Track registration and attendance
- Optimize campaign nurture programs
Pre-pandemic, we rarely used ON24 and preferred holding physical events. The pandemic made us shift from physical events to purely virtual events/webinars. This is where ON24 came to be our primary source of leads. It takes less effort and resources to conduct webinars than a full-blown physical event.