Item: Optimizely Web Experimentation
Rating: 10
Author: William O'Hara

Overall Satisfaction with Optimizely

Use Cases and Deployment Scope

A/B Testing for changes to the website

Pros and Cons

Pros

Editing test variants
Integrating with Analytics

Cons

Needs a little work on targeting - specificaly how it uses Cookies - it needs to spell out the exact full value - it would be good to use RegEx

Return on Investment

Faster time to decision for data driven organizations.
Easier implementation of new experiments.
Easy to use reporting.

Alternatives Considered

Test and Target - Omniture - Very expensive compared to Optimizely. Optimizely integrates with Google Analytics.

Optimizely is well suited for the basics of A/B testing. Especially when you have developers make alternate versions of the page.

Although its editing features are powerful, things like A/B testing differences in headers and navigation are still best left in the hands of someone who had some web programming knowledge - not your typical marketing folks.

Using Optimizely

Users and Roles

Likelihood to Renew

We have done fairly advanced and complex change testing with Optimizely. There is nothing it can't handle so far. It handles 100% of our needs.

Comments

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Test - get data - and decide!