For a beginner, Optimizely offers great support and an engaging interface to start in the optimization field
October 21, 2015

For a beginner, Optimizely offers great support and an engaging interface to start in the optimization field

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

Optimizely is used by our department but affects the whole organization. It helps us evaluate customer behavior on our website so we can make decisions based on analytics. For a time, our company would make decisions on web design based on personal feelings. Optimizely gives us a solid footing on how we make decisions and instigates new creative designs based on those trends.
  • The interface is easy to use and is always improving. I can select tests easily and navigate to goals and audiences with ease.
  • The analytics are very detailed, especially with their latest update that shows us totals vs uniques.
  • They eagerly engage with their clients, offering suggestions in how and what to test.
  • Grouping of related goals together to easily add them to similar projects. There are times when I'm running 10 tests with 12 similar goals. It would be nice to add a group of goals and then edit what else I want or don't want.
  • Some of their suggestions do not relate well to the exact context of how your industry works and how customers use your website.
  • The ability to hide/display and move goals within the results. It can be done in a spreadsheet but I would really like to see it in the web interface.
  • Increased sales
  • Increased engagement with marketing content
  • Increased social media interaction
It's well suited for higher traffic content.