Optimizely, good for some things, not for all!
March 12, 2016
Optimizely, good for some things, not for all!
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Optimizely
We use Optimizely to test out some ideas for the UI that people have instead of blindly changing our site, we get great data on the impact of every change we make. Mostly Engineering uses it, but some project managers use it as well.
- A/B testing
- The impact of CSS and HTML edits
- Integrating with our database to figure out revenue impact.
- Optimizely could be more intuitive. You have to dig through documentation in order to set up a simple A/B test.
- It has allowed us to show whether changing things in the UI give us more clicks.