Optimizely does its job pretty well
March 09, 2016

Optimizely does its job pretty well

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Optimizely

Optimizely is owned and operated by the marketing department, but has provided value to nearly all departments of the organization.

Optimizely helped us test content ideas, solve navigation issues, improve conversion rates, and better understand user behavior.
  • Optimizely's WYSIWYG interface allows marketers who do not know how to code to make design changes easily.
  • Optimizely informs a marketer when a test is complete and doesn't assume you have a deep understanding of statistics.
  • Optimizely's documentation is thorough and helpful.
  • Optimizely can allow novices to make many small changes that, in sum, add a lot of overhead to code execution.
  • Optimizely does not have a pleasant way of viewing past tests or exporting results.
  • It can be buggy.
  • Increased conversion rate.
Optimizely is easier to get started with but Maxymiser provides deeper functionality.
Optimizely is well suite for marketers eager to get their first test up-and-running.