Optimizely does its job pretty well
March 09, 2016
Optimizely does its job pretty well
Score 8 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Optimizely
Optimizely is owned and operated by the marketing department, but has provided value to nearly all departments of the organization.
Optimizely helped us test content ideas, solve navigation issues, improve conversion rates, and better understand user behavior.
Optimizely helped us test content ideas, solve navigation issues, improve conversion rates, and better understand user behavior.
- Optimizely's WYSIWYG interface allows marketers who do not know how to code to make design changes easily.
- Optimizely informs a marketer when a test is complete and doesn't assume you have a deep understanding of statistics.
- Optimizely's documentation is thorough and helpful.
- Optimizely can allow novices to make many small changes that, in sum, add a lot of overhead to code execution.
- Optimizely does not have a pleasant way of viewing past tests or exporting results.
- It can be buggy.
- Increased conversion rate.