A game changer when it comes to website management
October 11, 2023

A game changer when it comes to website management

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

Optimizely Content Management System enables our global marketing digital strategies supporting more than 5 websites in different languages. Our main use case revolves around B2B content marketing.

Pros

  • Available across the globe
  • Easy to manage content
  • Enables cross organization collaboration

Cons

  • Expansion within China territory
  • Unification of UI for all the various products
  • Examples of how to execute personalization and content recommendation for marketers
  • Ease of collaboration between marketing teams
  • Translation of content to enable global presence
  • Flexibility on development and integration with third party tools
Mainly our use is just CMS and content recommendations to show case success stories, list our locations and describe our ERP product offerings to the different industries, using standardized marketing funnel techniques through registration pages.
Enable experimentation and collaboration.
It took us 6 months to grasp the new CSM concepts and way of operation. Coming from Ektron into Episerver required a learning curve to understand permissions, block and template creation, and backend code concepts not managed before.
Optimizely Content Management System is a well-rounded enterprise solution with great flexibility for third-party integration. The SaaS solution makes it a no brainer, since you get access to 24/7 support when it comes to the technological infrastructure.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

Where Optimizely Content Management System shines is at the ease of integrating solutions that enable immersive digital experiences, I.E., Continuous scrolling page content, digital marketing content hubs, landing pages for registrations. Optimizely Content Management System is not well suited to make marketing automation like the ones done by SFMC or other MAP platforms.

Optimizely Content Management System Feature Ratings

6.4
WYSIWYG editor
10
Code quality / cleanliness
8
Admin section
1
Page templates
8
Library of website themes
1
Mobile optimization / responsive design
8
Publishing workflow
5
Form generator
10
3.0
Content taxonomy
1
SEO support
5
Bulk management
1
Availability / breadth of extensions
3
Community / comment management
5
10.0
API
10
Internationalization / multi-language
10
6.0
Role-based user permissions
6
CMS programming language or framework ()
Not Rated

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