Item: Optimizely Content Management System
Rating: 10
Author: Verified User

Overall Satisfaction with Optimizely Content Management System

Use Cases and Deployment Scope

We use it for our website and I'm the webmaster for the college, so I'm on there almost every day. We use it to speak to multiple audiences, primarily prospective students, but we also use it for other audience groups, external and internal. They're secondary. I also oversee the department web authors. There are people just within other departments that need to edit their page for this or that. That's pretty much the extent of it.

Pros and Cons

Pros

Managing permissions
The ability to easily edit main body content
The ability to be mobile responsive

Cons

I think depending on the version, I assume is where some of the functionality may be more robust or not. I've seen some functionality recently where it's more like drag and drop functionality and the version I'm using right now has that to some extent, but I think it can be developed even further at the lower versions and without having to purchase the entire suite. I think some of the functionality I don't have on my version, and so I'd like to see that just implemented across the board.

Return on Investment

It's great for us. We're a large organization, we have a huge website with hundreds of pages and we need to be able to update that content as needed and it works great for that. It definitely meets the objectives we have for our website. I'm looking forward to trying to adopt more of the platform.

Time to Value

It wasn't that difficult for me because I have experience with website editing, so I understood what was going on with the interface, let's just say. It was just a matter of finding what buttons I was supposed to click on in order to be able to get to the content that I needed to edit and in order to edit it. I think it's pretty intuitive as far as the layout and the interface. Of course there's always room for improvement, but it didn't take me long at all.

Usability

N/A

Alternatives Considered

WordPress and Wix

None quite like this, but I have had experience with HTML sites and CSS and WordPress and Wix, but nothing quite on the level of what Optimizely produces.

Key Insights

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

Likelihood to Recommend

It's definitely well suited for a large organization where you need to have multiple users paying attention to the content on specific pages, especially pages that are buried in a robust site. It's great for that, for the non-techie to be able to edit the information on their page, so to speak. Where I think it could be more robust is in the ability to kind of support more multimedia content and maybe make it a little bit easier to do forms because it has a capability obviously, but to some extent that is too complex for the non-techie to be able to create their own form as well as just some of the content blocks. I mean, I'm sure that a lot of time has been spent studying the complexity of that and whether the non-techie can manage something like a block. But I've found in my experience that even just basic group content block that's like the accordion, if you will, is too difficult for the non-techie person to be able to edit.

Optimizely Content Management System Feature Ratings

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Optimizely Content Management System Review

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