Optimizely Content Marketing Platform for beginners
January 23, 2025

Optimizely Content Marketing Platform for beginners

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We had a recent CMS migration to Optimizely Content Marketing Platform. Optimizely Content Marketing Platform, in terms of different capabilities, is way more accessible - from e-commerce, to locator tool, to content management. It seems like everything is pre-connected, and could also be integrated with other tools for Digital Asset Management. As a business targeting both B2B and B2C, a diverse and wide-range of reach and capabilities is a requirement.

Pros

  • Content Management
  • E-commerce
  • Location Finder

Cons

  • Pre-set promotion rules are limited
  • Caching issue
  • Integration caching
  • Consistency in branding in terms of layout and design
  • Pre-determine campaign pages
  • Integrate e-commerce pages with PIM
Tabs can not be opened at the same time, we can only edit one block at a time.
We could not share a preview link, a page needs to be published first.
Loading time takes a while during localization and changing of locales/sites
Location finder tool that can list down stores
Assets can be uploaded directly to Optimizely Content Marketing Platform, but we opt to integrate a separate Digital Asset Management tool with Opti. This allows us to manage all assets in separate database, avoid duplicates, set titles depending on locales/languages, tag appropriate products and types, and at the same time, link assets to the website
Cheaper, and it has its own location finder tool, promotion codes can also be set up directly in Optimizely Content Marketing Platform as it also has an e-commerce setting. Redirections can be managed within Optimizely Content Marketing Platform, as well as vanity URLs or short URLs. Approval workflows can also be managed within the tool, scheduled publishing, and others

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Easy to manage and update web content. Adding copies, images, and other assets is easy. Pre-designing/customizing layouts and blocks are also possible. Can be integrated with PIM and DAM.

however, localizing/copying to different locales takes a while, as it can only be done on a per page basis - and sometimes takes a while

Optimizely Content Marketing Platform Feature Ratings

Content Creation
7.3
Ideation
8
Approval workflows
7
Content collaboration
8
Content calendar
6
Content Publishing
7.4
Content hub
7
Embedded CTAs
8
Content distribution
8
Content promotion
6
Content automation
8
Content Reporting & Analytics ()
Not Rated

Comments

More Reviews of Optimizely Content Marketing Platform

  1. Home
  2. Content Marketing Software
  3. Optimizely Content Marketing Platform Reviews
  4. User Review of Optimizely Content Marketing Platform