Great builder and asset mgmt tool for email and webpages.
June 26, 2025

Great builder and asset mgmt tool for email and webpages.

Zach Reisler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

We wanted to know which types of landing pages we had were performing better than others. The AB testing feature helped us figure it out by showing us traffic and objective metrics that proved that one page layout and version of copy was better than another. Would recommend to all.

Pros

  • AB Testing
  • Analytics
  • Ecommerce

Cons

  • Too expensive.
  • Personalization
  • AI
  • Helped us grow revenue by 15%.
  • Reduced FTE hours building pages.
  • Idea to finished product in no time.
AB testing, drag and drop builder, and digital asset management.
Great for organizing all my marketing builds for the month and managing each step and the owner within the software.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Best for landing pages and email, really helps to build customized emails that drive awareness and engagement.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
8.0
Ideation
8
Approval workflows
8
Content collaboration
8
Content calendar
8
Network for content licensing/production
8
Content Publishing
7.4
Content hub
8
Embedded CTAs
7
Content distribution
7
Content promotion
8
Content automation
7
Content Reporting & Analytics
8.3
Closed-loop tracking and reporting
8
Content performance analytics
9
Campaign optimization dashboard
8
Competitive analytics
8

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