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Optimizely Web Experimentation a good tool for content and copy testing
October 11, 2023

Optimizely Web Experimentation a good tool for content and copy testing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use for split testing of Content
Personalization
  • Split testing
  • Measuring results
  • UI
  • Scripted to setup initially in complicated
  • integration with 6sense and Drift complex
  • Positive impact
Its works well but does take development resources to deploy across our site
We use the experimentation tool and it works well for our needs
Split testing copy on page'
Image testing
Banner testing

Optimizely Web Experimentation Feature Ratings

9.0
a/b experiment testing
9
Split URL testing
Not Rated
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
Not Rated
Visual / WYSIWYG editor
Not Rated
Advanced code editor
Not Rated
Preview mode
Not Rated
Test duration calculator
Not Rated
Experiment scheduler
9
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
9.0
Standard visitor segmentation
9
Behavioral visitor segmentation
Not Rated
Traffic allocation control
9
Website personalization
Not Rated
7.8
Form fill analysis
9
Goal tracking
8
Test reporting
8
CSV export
6
Platform Integration Features ()
Not Rated